Is your project ready to be put in front of the right people?
Use the same scoring principle throughout the Scorecard.
Important foundations are missing or cannot yet be answered clearly.
Some elements exist, but substantial development or clarification is required.
The fundamentals are present, but important gaps or uncertainties remain.
A convincing position with only limited work required.
Clear, credible and appropriate for the project's current stage and intended next approach.
Use where a criterion genuinely does not apply at the project's current stage. Early-stage creators should not lose points for materials or attachments that belong later in development.
This is a creator self-assessment. PitchUp conducts its own professional assessment when a project is submitted.
Where is the project now?
This establishes the starting point. It should not penalise an early-stage writer for failing to possess materials that belong much later in development.
Does anything affect when the project needs to move?
Does the proposed PitchUp route remain realistic within that timeframe?
Score: /10
Can you state precisely what you want from the person receiving the pitch?
Is the ask specific, realistic and appropriate to the project's current stage?
Score: /10
Has the underlying creative work reached the standard required for this particular approach?
The detailed creative assessment belongs in the Story Diagnostic. Do not repeat it here. The readiness question is simply whether significant story problems remain that would make pitching premature.
Score: /10
Can somebody understand the project quickly?
Could a decision-maker understand what the project is, who it is for and why it might be interesting within the first few cards of the PitchUp package?
Score: /10
Who is behind the project, and is the team appropriate for the current ask?
Important: A writer seeking their first producer does not lose points because they do not already have a producer, director, cast or production company. In that case, finding those people may be the purpose of the pitch.
Score: /10
Can the creator legitimately take the project forward?
At an early stage, some rights work may still be outstanding. The important question is whether anything exists that could prevent the project progressing.
Score: /10
Before sharing the project, can you clearly identify:
DISCLOSURE STATUS: CLEAR / REVIEW REQUIRED
Does the creator understand where the project sits?
Comparables should explain positioning, rather than promise identical commercial performance.
Score: /10
Can the project plausibly be made?
For projects further advanced, this can include a preliminary breakdown and schedule. For an unproduced writer seeking a producer, a professional production schedule should not be required.
Score: /10
This section is conditional. If the project is approaching financiers, investors, funds or certain production partners, assess:
A writer simply seeking a producer receives N/A, rather than zero.
Score: /10 or N/A
Does the PitchUp package contain everything necessary for this particular approach?
The package should contain what advances the decision. More material is not automatically better.
Score: /10
The Disclosure Check is a separate safeguarding check and is not included in the numerical Readiness Score.
POINTS ACHIEVED ÷ MAXIMUM APPLICABLE POINTS × 100 = READINESS SCORE
Important elements still require development before a targeted industry approach.
Meaningful foundations exist, but significant gaps should be addressed.
The project is taking professional shape. Strengthen weaker categories before approaching decision-makers.
The project presents a credible proposition for an appropriate next-stage conversation.
The project is exceptionally well prepared for its stated objective and intended recipient.
Identify your three lowest applicable scores.
These are the areas most likely to weaken your next industry approach.
For creative weaknesses
Relevant Scorecard category: 03 Creative Readiness
For pitch, positioning or clarity weaknesses
Relevant Scorecard categories: 02 The Ask, 04 Pitch Clarity, 07 Market Positioning, 10 Package Completeness
For production, scheduling, budgeting or finance weaknesses
Relevant Scorecard categories: 08 Production Feasibility, 09 Finance Readiness
Strong across the areas relevant to your intended approach? Consider submitting your project.
Before submission, check: 01 Project Stage, 05 Creator & Team and 06 Rights & Ownership are appropriate to your intended approach.
A step-by-step guide to assembling the supporting materials your project will need before approaching industry.
Ten essential questions every creator should be able to answer confidently before making an industry approach.
Solaire's specific guidance for writers submitting screenplay-based projects through PitchUp.
The Solaire PitchUp creator hub — everything you need to understand the submission process and what comes next.